Alto Palermo

Brand & Identity, Signage & Environmental Graphics, Argentina, 2008

Complete rebranding of the brand and its identity programme for one of the first and most important shopping malls in Argentina, owned by IRSA.

"The rebranding of the famous green bag, designed by the prestigious Roland Shakespear, was an interesting challenge as the brand essence had to be kept intact. The multiplicity of smiles was the trigger"

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