Brand & Identity, Signage & Visual Activation, Packaging & Publishing, Argentina, 1995

New identity for the company with 100% Argentine capital investment. Archigraphics and editorial design for more than 20 years in all its stores and their architectural wayfinding system

"The competitive of the market led most supermarkets to launch their own brands: under careful quality standards, these developments chase the possibility of offering good products at lower prices than those of leading brands"