El Solar de la Abadía
Brand & Identity, Signage & Environmental Graphics, Argentina, 1994
A brand where the relevant icons of the project are synthesized. A slimmed profile of the ravine where the Abbey of San Benito rises and the ice factory below, converted into a Shopping Center
"When developing the brand for one of the first shopping malls in the City of Buenos Aires, it was decided to preserve the historical value of the Basilica near it, taking its profile as an icon, to be delineated in all types of materials and supports, which made up this ambitious architectural project"
