Futura Mamá

Brand & Identity, Signage & Visual Activation, Argentina, 2019

"To our surprise the symbol was not contemplated in the edition we had of AIGA. There wasn't much time to solve the problem and of course we didn't have any digital tools in 1992"

"I took a vegetable paper, put it on the original A4 size of the independent cards that came in the AIGA book and drew with my graphite Worther Shorty 3.15 the silhouette of the woman putting a heart in her belly" Martín Fileni