Mall Curicó
Brand & Identity, Signage & Environmental Graphics, Chile, 2004
The phonetic name is a fixed asset of the company that should be enhanced,
standardized and coined in its oral and visual form.
Done in conjunction with BMA Architecture Studio.
"The design of the logo generated a powerful, colorful and friendly brand that exploits a clear emergent: the gift. In order to achieve a coherent 'look and feel'. What, for whom and why"
