Punta Shopping

Branding & Identity, Signage & Visual Activation, Uruguay, 2023

The Sun always rises. It renews itself every day. Punta Shopping too.
Punta Shopping is Punta del Este. Since its birth, it has built a very strong bond with its people

The new visual identity enhances that meaning of belonging by rescuing the most important thing that the City has: "The sun is the true icon of Punta del Este".
The value of the new brand is in its movement, functionality, clarity, differentiation and closeness. A simple, powerful and versatile icon capable of adapting to different situations without losing its essence