YPF Masterplan
Station of the Future (2020) – Inclination Variant Brand on Totem – Identity & Signage, Argentina, 2008
The station of the future is designed with simplicity and austerity in mind.
The premise is the search for greater impact, without fearing the vertical application of the brand, which grows four times its previous size.
The YPF totem manifests itself as a beacon on the road for all drivers.
The vertical use of the brand gains visual scale both within the urban and suburban landscapes. We have achieved a powerful new image that is timeless and deeply connected to the heart of Argentina and its people.
"YPF is blue!"
The claim of blue as the mother color plus the recognition of YPF, constitutes a brand of high perceptive level, which allowed us to design a totem of great power, simple construction and great returns"
The YPF kit is an easy-to-implement system based on high-quality, domestically sourced materials that are simple to administer throughout the country
A modular system was designed that is easy to manage architecturally, adaptable, and quick to implement, capable of extending across the entire network and responding to all its needs.
